Nordhaus
Launched a net-new paid social program that hit profitable ROAS inside the first 60 days.
Client
Nordhaus
Industry
Premium home & interiors
Timeline
5 months
Services
Paid media, Creative
The challenge
Nordhaus had strong products and growing demand, but its marketing engine was becoming difficult to scale. Multiple campaigns were competing for the same customers, creative performance was inconsistent, and reporting made it difficult to understand which channels were actually driving profitable revenue.
The team had plenty of data but not enough clarity. Several creative concepts were performing well, but there was no consistent process for identifying winners, refreshing fatigue, or moving budget toward the audiences creating the strongest returns.
What we did
We started by rebuilding the measurement foundation before making major changes to the campaigns. Every channel was brought into a single performance view so the team could see spend, revenue, acquisition cost, and creative performance in one place.
Creative testing system. Built a weekly testing cycle around new hooks, products, and customer motivations.
Smarter budget allocation. Moved spend toward audiences and campaigns with consistent contribution margins.
Performance-first cuts. Removed campaigns and creative variations that could not prove incremental value.
Within the first few weeks, the account became easier to read and easier to manage. Instead of reacting to individual days, the team could identify meaningful trends and make confident decisions around creative, audiences, and spend.
Over time, performance became more predictable. The team had a clearer understanding of what was working, creative production became more intentional, and scaling decisions were based on evidence rather than daily fluctuations.
The outcome
Five months later, Nordhaus had grown revenue by 174% while reducing customer acquisition costs by 38%. The team had a clearer reporting system, a repeatable creative engine, and a paid media structure built to scale without sacrificing efficiency.
First-order ROAS
Acquisition efficiency
Revenue growth
