Halegrove
Rebuilt the creative testing engine and consolidated spend around three hero angles.
Client
Halegrove
Industry
DTC skincare
Timeline
6 months
Services
Paid media, Creative
The challenge
Halegrove came to us spending well but reporting badly. Three ad platforms, three sets of numbers, and no single view of what was actually driving revenue. The team was busy but couldn't point to the work that mattered.
Creative had gone stale too. The same three hero videos had been running for eight months, and fatigue was quietly eating into every campaign.
What we did
We started where every engagement starts: with the numbers. Before touching a single campaign, we rebuilt reporting so every dollar traced back to revenue in one place.
A weekly creative loop. Shipped a fresh angle every seven days and let performance pick the winners.
Outcome-first media. Rebuilt the account around revenue and payback instead of channel silos.
Ruthless cuts. Killed anything that couldn't prove it moved revenue, CAC, or payback.
One source of truth. Consolidated tracking across all three platforms into a CFO-ready dashboard.
By week six the testing loop had found three winning angles the old account never would have surfaced. Spend followed performance instead of habit, and the compounding started. Each week the account got a little sharper and a little cheaper to run.
The outcome
Six months in, Halegrove was doing more than triple its previous revenue on a leaner cost base. The team finally had a dashboard they trusted and a creative engine that never ran dry.
ROAS, up from 5.2x
Acquisition cost reduction
Annual revenue increase
